Introduction

One of the leading e-commerce brands in Lebanon, Shop and Beyond, specializes in providing fragrances and has transformed its business by focusing on affordability without compromising quality. Tailored to budget-conscious customers, the brand sought to enhance its online presence, improve conversions, and maximize return on investment (ROI) through targeted marketing efforts.

To reach their goals and increase their sales, Shop and Beyond worked closely with Morph Collective, which played an essential role by implementing high-impact advertising strategies, conversion rate optimization (CRO), and digital marketing solutions to accelerate growth.

How Morph Collective Boosted Shop and Beyond’s Growth

To scale Shop and Beyond’s success, Morph Collective provided a 360-degree digital marketing approach, including:

• Website Development: Optimized UX/UI for seamless navigation and higher conversions.
• Ads Management: Implemented precise targeting and optimized campaigns for improved traffic and ROI.
•  SEO Optimization: Enhanced search engine rankings to increase organic visibility.
•  Social Media Management: Engaged and expanded the brand’s audience through creative content.
•  Digital Marketing: Integrated paid and organic strategies for sustained growth.

Performance growth 2023–2024

The table below presents a breakdown of the 2023 and 2024 performance of Shop and Beyond, through Morph Collective contributions to its growth:

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Morph Collective played a crucial role in helping Shop and Beyond to achieve the following:

Remarkable sales growth

By strategically increasing their advertising efforts and spending and optimizing their website, Shop and Beyond achieved a 3.3x revenue increase between 2023 and 2024. This demonstrates that an effectively implemented digital strategy can significantly influence sales outcomes.

Increase Customer Retention through CRO

The returning customer rate started at 18% in 2023 and rose by 4% to reach 22% in 2024 through the meticulous improvement and efforts of Morph Collective in Conversion Rate Optimization (CRO). This growth and increase was achieved by:

•  Enhance and optimize the website by improving navigation from the home page to the checkout
•  Decreasing cart abandonment rate.
• Retargeting to engage with clients and encourage repeated purchases.

Cost-Effective strategy

With the increase in ad spending, Morph Collective was able to efficiently target and optimize the ads and achieve a strong return on investment. Shop and Beyond ad spending accounts for only 5.8% of total revenue today.

Consider Morph Collective as your partner for ads, CRO, and digital transformation to increase sales and achieve growth.

Don't hesitate to contact us today!

https://www.morph.ae/contact-us

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